bethalloftheabove

How employee culture and customer experience can become your most powerful marketing—or your biggest missed opportunity. How do you treat your employees? Do you train them? Develop them? Give them the tools to succeed? Do they understand the experience you're trying to create for your customers? And perhaps most importantly: Do they believe in the brand they're representing? I found myself thinking about those questions after a recent lunch at Olive Garden. I was there with my aging parents,...

Imagine you need a landscaper. You ask your neighbors for recommendations, search Google, or scroll through social media. Chances are, you'll recognize at least one company before you ever compare prices or services. That recognition isn't luck. It's the result of consistent, intentional marketing. Too often, business owners dismiss brand awareness as something only large corporations need. They focus on immediate leads, website clicks, or social media engagement while overlooking the factor...

I have to give credit where credit is due... Roofing companies are some of the best marketers out there. Think about it. The moment they land a job, they don't just complete the work—they turn every project into a marketing campaign. Their trucks are wrapped with their logo and contact information. Yard signs appear in front of the house. Team members wear branded apparel. Sometimes neighbors even receive door hangers announcing they're working nearby. They're doing more than replacing a...