bethalloftheabove

Let's talk about the elephant in the room. Artificial Intelligence. It's everywhere. It's writing social media posts, creating images, building websites, generating emails, designing flyers, and helping businesses accomplish marketing tasks faster than ever before. And honestly? I love it. As someone who has spent more than 25 years in marketing, I find AI fascinating. It helps me brainstorm ideas, overcome writer's block, summarize information, research topics, and improve efficiency. It's a...

When was the last time you truly took time for yourself? Not time spent answering emails while watching television. Not time spent scrolling social media while waiting in the school pickup line. Not time spent folding laundry while listening to a podcast. I mean real time. Intentional time. Time to read a book. Take a walk. Watch a silly television show. Sit on the patio with a cup of coffee. Listen to music. Take a nap. Do absolutely nothing. For many of us, that kind of time feels...

People often ask me why I love marketing. The answer is simple. Marketing isn't about selling things. It's about telling stories. It's about helping people understand who you are, why you exist, and why they should care. It's about finding the heart of a business and bringing it to life. After more than 25 years in marketing, I still get excited when I sit down with a business owner and start asking questions. Why did you start this business? What problem are you solving? What are you...