bethalloftheabove

Think about the last time you needed a plumber. Did you immediately open Google, scroll through 47 sponsored listings, compare 12 websites, read 86 reviews, and carefully analyze each company’s brand positioning? Or did you text your neighbor and say, “Hey, who did you use when your water heater decided to ruin your week?” Chances are, you asked someone you know. Need a great restaurant for dinner? You ask a friend. Looking for a new physician? You ask your family, your coworkers, or that one...

How employee culture and customer experience can become your most powerful marketing—or your biggest missed opportunity. How do you treat your employees? Do you train them? Develop them? Give them the tools to succeed? Do they understand the experience you're trying to create for your customers? And perhaps most importantly: Do they believe in the brand they're representing? I found myself thinking about those questions after a recent lunch at Olive Garden. I was there with my aging parents,...

Imagine you need a landscaper. You ask your neighbors for recommendations, search Google, or scroll through social media. Chances are, you'll recognize at least one company before you ever compare prices or services. That recognition isn't luck. It's the result of consistent, intentional marketing. Too often, business owners dismiss brand awareness as something only large corporations need. They focus on immediate leads, website clicks, or social media engagement while overlooking the factor...